Overview

The SAMMY Awards - Social Advertising, Media and Marketing Awards

See Ashton Kutcher's video on winning a SAMMY Award

The SAMMY Awards honors overall excellence and breakthrough achievement in Social Advertising, Media and Marketing. The SAMMY's are presented by DM2, the publishers of digiday:DAILY and the hosts of digiday:SOCIAL, the organization includes hundreds of leading social media and marketing experts, journalists, insiders, marketers, publishers, and social technology visionaries.

Congratulations to the 2009 SAMMY Winners & Finalists:

Best Social App

Travel Channel / RAPP - WINNER

National Geographic Channel / 360i
Oakley / MEA Digital

Best Social Integrated Cross-Media

Jim Beam/ Padilla Speer Beardsley, Qorvis, Doe Anderson, Zezza - WINNER

Bausch & Lomb / Brand Building Communications
McDonald's / OMD

Best Social Engagement

Travel Channel / RAPP - WINNER

Huggies / appssavvy / Circle of Moms
Lenovo / Ogilvy

Best Social Creative

P&G Pringles - WINNER

Crank / The Visionaire Group

Best Social Promotion (Product Launch)

Oakley / MEA Digital - WINNER

McDonald's / OMD
Nissan Canada / Capital C

Best Social Good Contribution

Kellogg Company / Kellogg Cares - WINNER

Electrolux 'Cupcake' / DDB - WINNER
Response Mine Interactive / TweetsForACause - WINNER

Best Social Community
Kick Apps / Ovation TV - WINNER

Best Social Direct Response Campaign

Yankees / FlyingPoint - WINNER

Thomas Cook YourQuest / BrainStorm

Best Twitter Branding

Travelzoo / M Booth - WINNER

Mad Men / Brand Fiction Factory, Conquent, Big Deal PR
Mars / Weber Shandwick, G2

Best Social Agency

Converseon - WINNER

360i
Buddy Media

Best in Show

Travel Channel / RAPP - WINNER

The purpose of the SAMMY Awards is to recognize the outstanding efforts being made in the area of social media and advertising. The SAMMY Awards mission is to honor the groundbreaking work in multiple social media marketing categories.

The SAMMY Awards presents honors in every category at the SAMMY Awards Gala in New York City. The SAMMY Awards judging committee selects the nominees for the awards in each category, as well as the Best in Show.

Meet The 2009 SAMMY Awards Judging Committee:

Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company
Don Steele, VP, Digital Marketing, MTVN (MTV Networks) Entertainment Group
Shiv Singh, VP & Global Social Media Lead, Avenue A Razorfish
Rob Key, CEO/Founder, Converseon
Michael Lazerow, CEO, Buddy Media
Sarah Hofstetter, VP Emerging Media & Client Strategy, 360i
Mike Barbeau, VP of Account Strategy, SocialVibe
Tom Gerace, CEO, Gather.com
Elizabeth Pigg, Vice President, Media Strategy, Edelman Digital
Jon Gibs, VP of Insights, Nielsen Online
Chris Cunningham, Founder, Appssavvy
Paul Beck, Senior Partner, Worldwide Executive Director, Interactive Marketing, Advertising & Social Media, Ogilvy Worldwide
Matt Goddard, CEO, R2integrated

What is the deadline to enter the SAMMY Awards?
All entries must be received by August 14, 2009.