Gala
Buy your ticket or table today to The SAMMY Awards Gala on September 22, 2011 at the New York Marriott Marquis as we honor the brand innovators in Social Advertising, Media and Marketing. We'll be presenting awards for outstanding achievement in Social this year. Plus, enjoy food and a cocktail reception with all finalists, special honorees, and invited guests before the ceremony.
Hosted by:
Zvi Cole, CEO & Founder, ZMG Marketing Inc
Best Engagement Campaign
WINNER: Deep Focus / Microsoft Windows Phone 7
R&R Partners / Visit Las Vegas
Appssavvy / Frito Lay
Best Engagement Campaign - BtoB
Dun & Bradstreet Credibility Corp.
Best Direct Response Campaign
Kellogg Company Pop-Tarts / Biggs Gilmore
Best Branded Social Game
WINNER: WildTangent / Levi's
Hands-On Entertainment World Poker Tour
Initiative / Lionsgate "The Expendables"
Best Integrated Social/Cross Media Campaign
WINNER: Biggs|Gilmore / Kimberly-Clark Cottonelle
The Glass Agency / Sac Deflated
Moxie / 20th Century Fox "Rio" / Nickelodeon
Best Social/Mobile Integrated Campaign
WINNER: R/GA / Nike + GPS
MEDL Mobile / MEDL Mobile App Incubator
Chick-fil-A / Engauge
Best Social Location Based Campaign
R/GA McCormick Grill Mayor
Best Social Promotion for a Product Launch
WINNER: R/GA / Nike Black Mamba
Deep Focus / Microsoft Windows Phone 7
Biggs|Gilmore / Kellogg's Crunchy Nut Live
Best Social Creative
WINNER: R/GA / Nike Black Mamba
Deep Focus / Microsoft Windows Phone 7
R/GA / McCormick Grill
Best Branded Social Fan Page
WINNER: Biggs|Gilmore / Kellogg's Pop-Tarts
360i / Coca-Cola
iSpeech
Best Branded Viral Video
WINNER: The Visionaire Group / Lionsgate "The Last Exorcism"
Room 214 / Linux Foundations
Biggs|Gilmore / Kimberly-Clark Cottonelle
Best Twitter Branding Campaign
WINNER: HBO / True Blood
The New York Times / Digital Subscriptions
Rickshaw Bagworks / Bo.lt
Best Social Media Platform Innovation
WINNER: R/GA / Pay w/a Tweet
American Express / Your Buzz
Kargo XXL / Ready or Not App
Best Use of Social Media for Social Good
WINNER: Deep Focus / The Goodness Engine
Hill Holiday / Liberty Mutual
R/GA / Armani Drops for Life
Best Branded Social Community
WINNER: R/GA / Walmart Facebook
Affinitive / Random House Random Buzzers
Doner / Del Taco
Best Social Community BtoB
Dun & Bradstreet Credibility Corp
Best Socialized Business - Enterprise
Move Inc. / Realtor.com
Best Socialized Business - Midsize
Converseon / IntegraMed
Best Socialized Business - Small
OwnerIQ
Best Social CRM Campaign
WINNER: American Express OPEN / YourBuzz
The New York Times
Biggs|Gilmore / Kellogg's Pop-Tarts
Best Social Listening Strategy
WINNER: Converseon / Walmart
eBay /Just Drive Media
Best Social Media Marketing Agency
WINNER: R/GA
360i
Deep Focus
Best in Show
R/GA / Nike Black Mamba
