2011 Winners
2011 Winners and Finalists:
Best Engagement Campaign
WINNER: Deep Focus, Windows Phone 7
Best Engagement Campaign -- B2B (Recognition Award)
Dun & Bradstreet Credibility Corp
Best Branded Social Community
WINNER: Walmart Facebook / R/GA
Random House Random Buzzers / Affinitive
Best Social Community B2B (Recognition Award)
Dun & Bradstreet Credibility Corp
Best Social Location-Based Campaign
WINNER: R/GA McCormick Grill Mayor
Best Branded Social Game
Initiative LIONSGATE "The Expendables"
Random House Random Buzzers / Affinitive
Best Integrated Social/Cross Media Campaign
WINNER: Biggs|Gilmore, Kimberly-Clark, Cottonelle
The Glass Agency, Sac Deflated
Best Integrated Social/Mobile Integrated Campaign
MEDL Mobile / MEDL Mobile App Incubator
Best Social Promotion for a Product Launch
WINNER: R/GA, Nike Black Mamba
Biggs|Gilmore, Kellogg Company Crunchy Nut Live
Best Social Creative
Best Branded Social Fan Page
Biggs|Gilmore, Kellogg Co., Pop-Tarts
Best Branded Viral Video
The Visionaire Group, LIONSGATE, The Last Excorcism
Biggs|Gilmore, Kimberly-Clark, Cottonelle
Best Twitter Branding Campaign
Best Social Media Platform Innovation
Best Use of Social Media for Social Good
WINNER: Deep Focus, The Goodness Engine
Best Direct Response Campaign
WINNER: Kellogg Company Pop-Tarts, Biggs|Gilmore
Best Socialized Business - Enterprise
WINNER: Move Inc., Realtor.com
Best Socialized Business - Midsize
WINNER: Converseon / IntegraMed
Best Socialized Business - Small
Best Social CRM Campaign
WINNER: American Express OPEN / YourBuzz
Kellogg's Pop-Tarts, Kellogg Company, Biggs|Gilmore
Best Social Listening Strategy
Best Social Media Marketing Agency
Best in Show
R/GA, Nike Black Mamba
