2011 Winners

2011 Winners and Finalists:


Best Engagement Campaign


WINNER: Deep Focus, Windows Phone 7

 

Appssavvy, Frito Lay


R&R Partners, Visit Las Vegas

 


Best Engagement Campaign -- B2B (Recognition Award)

 

Dun & Bradstreet Credibility Corp



Best Branded Social Community


WINNER: Walmart Facebook / R/GA


Del Taco / Doner


Random House Random Buzzers / Affinitive


 

 

Best Social Community B2B (Recognition Award)


Dun & Bradstreet Credibility Corp

 

 

 

Best Social Location-Based Campaign

 

WINNER: R/GA McCormick Grill Mayor



Best Branded Social Game


 

WINNER: WildTangent / Levi's


Initiative LIONSGATE "The Expendables"


Random House Random Buzzers / Affinitive



Best Integrated Social/Cross Media Campaign


WINNER: Biggs|Gilmore, Kimberly-Clark, Cottonelle


Moxie, Nickelodeon, Rio


The Glass Agency, Sac Deflated


 

Best Integrated Social/Mobile Integrated Campaign


WINNER: Nike+ GPS / R/GA

 

Chick-fil-A / Engauge


MEDL Mobile / MEDL Mobile App Incubator

 

 

Best Social Promotion for a Product Launch


WINNER: R/GA, Nike Black Mamba


Biggs|Gilmore, Kellogg Company Crunchy Nut Live


Deep Focus, Windows Phone


 

 

Best Social Creative


R/GA, Nike Black Mamba

Deep Focus, Windows Phone


R/GA McCormick Grill

 

 

Best Branded Social Fan Page

 

Biggs|Gilmore, Kellogg Co., Pop-Tarts

360i, Coca-cola


iSpeech

 

 

Best Branded Viral Video


The Visionaire Group, LIONSGATE, The Last Excorcism


Biggs|Gilmore, Kimberly-Clark, Cottonelle


Room 214, Linux Foundation


 

Best Twitter Branding Campaign


WINNER: HBO, True Blood


Rickshaw Bagworks, Bo.It


The NY Times, Paywall


 

Best Social Media Platform Innovation


WINNER: R/GA, Pay w/ a Tweet 


American Express, Your Buzz


Kargo XXL, Ready or Not App 

 

 

Best Use of Social Media for Social Good


WINNER: Deep Focus, The Goodness Engine


Hill Holiday, Liberty Mutual


R/GA, Armani Drops for Life

 


Best Direct Response Campaign


WINNER: Kellogg Company Pop-Tarts, Biggs|Gilmore



Best Socialized Business - Enterprise


WINNER: Move Inc., Realtor.com


 

Best Socialized Business - Midsize


WINNER: Converseon / IntegraMed


 

Best Socialized Business - Small


WINNER: OwnerIQ, Inc.


 

Best Social CRM Campaign


WINNER: American Express OPEN / YourBuzz


The New York Times

 

Kellogg's Pop-Tarts, Kellogg Company, Biggs|Gilmore

 

 

 

Best Social Listening Strategy


WINNER: Walmart / Converseon

 

eBay / eBay.com



Best Social Media Marketing Agency

WINNER: R/GA

360i


Deep Focus

 

Best in Show

R/GA, Nike Black Mamba