Categories

Extended Deadline to Enter the SAMMY Awards is August 5, 2011.

ENTER HERE - GOOD LUCK!

The SAMMY Awards has multiple categories to choose from and are listed below. We developed categories that best fit the growing business of social media marketing and that will fit the ongoing efforts out in the field. There can be overlap in some of the categories and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered into multiple categories. If work is entered in multiple categories, it may win multiple times.

• Best Engagement Campaign

• Best Engagement Campaign - BtoB

• Best Direct Response Campaign

• Best Direct Response Campaign - BtoB

• Best Social/Mobile Integrated Campaign

• Best Integrated Social/Cross Media Campaign
  
• Best Social Location Based Campaign
  

• Best Social Promotion for a Product Launch

• Best Social Creative

• Best Branded Social Fan Page

• Best Branded Viral Video
  
• Best Branded Social Game
  

• Best Branded Social Community

• Best Social Community BtoB

• Best Twitter Branding Campaign

• Best Twitter Branding Campaign BtoB

• Best Social Media Platform Innovation
  

• Best Use of Social Media for Social Good

• Best Socialized Business -- Enterprise

• Best Socialized Business -- Midsize

• Best Socialized Business -- Small

• Best Social CRM Campaign

• Best Social Listening Strategy

• Best Social Media Marketing Agency

Best Engagement Campaign
A Social Media Marketing Campaign with a purpose to engage a consumer or user to build a relationship with a brand, product or service.

Best Engagement Campaign - BtoB
A Social Media Marketing Campaign with a purpose to engage a business to business customer and build a relationship with a brand, product or service.

Best Direct Response Campaign
Social Media Marketing Campaign with a purpose to generate leads or directly sell a product or service.

Best Direct Response Campaign - BtoB
Social Media Marketing Campaign with a purpose to generate leads or directly sell a product or service

Best Social/Mobile Integrated Campaign
Social Advertising Campaign with a purpose to deliver and leverage the social and mobile media channels for branding or direct response.

Best Integrated Social/Cross Media Campaign
Social Media Marketing Campaign with a purpose to deliver a consistent image/message across media channels for branding or direct response.

Best Social Location Based Campaign
Social Media Marketing Campaign with a purpose to build a relationship and brand for a product or service at a local level with location based tools, platforms and strategies.

Best Social Promotion for a Product Launch
Social Media Marketing Campaign with a purpose to promote a new product or service for branding or direct response.

Best Social Creative
Best Use of the Social Media canvas to deliver a Social creative ad unit or units.

Best Branded Social Fan Page
Best Use of a Social Media Fan Page to engage consumers, brand communications, and build an ongoing relationship with consumers.

Best Branded Viral Video
Best Use of video to deliver viral content or branded content.

Best Branded Social Game
Best Use of the social gaming for entertainment, connection, content or branded content.

Best Social Community
Best Use of a social community for connection, service, content or branded content for consumers or users.

Best Social Community - BtoB
Best Use of a social community for connection, service, content or branded content for business to business marketing.

Best Twitter Branding Campaign
Best Use of Twitter to promote a brand, product, service, content, or branded content.

Best Twitter Branding Campaign - BtoB
Best Use of Twitter to promote a brand, product, service, content, or branded content for business to business marketing

Best New Social Media Platform Innovation
Best new or improved social media innovation for social advertising, media and marketing

Best Use of Social Media for Social Good
Best Use of social to promote a cause, service, or information to build awareness and promote social good.

Best Socialized Business -- Enterprise
Most innovative and forward thinking enterprise using the social medium to build their company culture and brands.

Best Socialized Business -- Midsize
Most innovative and forward thinking midsize business using the social medium to build their company culture and brands.

Best Socialized Business -- Small
Most innovative and forward thinking small business using the social medium to build their company culture and brands.

Best Social CRM Campaign
Social Media Marketing Campaign with a purpose to manage and handle customer relationship management for a product or service.

Best Social Listening Campaign
Social Media Marketing Listening Campaign with a purpose to use the information to improve a brand or service for positive change for perceptions that consumers have of the brand.

Best Social Media Marketing Agency
Most innovative and forward thinking agency using the social medium to build their clients' brands.