Categories

The Deadline to Enter the SAMMY Awards is August 6, 2010.

The SAMMY Awards has multiple categories to choose from and are listed below. We developed categories that best fit the growing business of social media marketing and that will fit the ongoing efforts out in the field. There can be overlap in some of the categories and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered into multiple categories. If work is entered in multiple categories, it may win multiple times.

Best Engagement Campaign

Best Engagement Campaign - BtoB

Best Direct Response Campaign

Best Direct Response Campaign - BtoB

Best Integrated Social/Cross Media Campaign

Best Social Promotion for a Product Launch

Best Social Creative

Best Social Branded App

Best SocialContent/Entertainment

Best Branded Social Media Video

Best Branded Social Community

Best Social Community BtoB

Best Twitter Branding Campaign

Best Twitter Branding Campaign BtoB

Best Social Media Platform

Best Use of Social Media for Social Good

Best Branded Social Fan Page

Best Socialized Business -- Enterprise

Best Socialized Business -- Midsize

Best Socialized Business -- Small

Best Social CRM Campaign

Best Social Listening Strategy

Best Social Media Marketer

Best Social Media Marketing Agency

Best Engagement Campaign
A Social Media Marketing Campaign with a purpose to engage a consumer or user to build a relationship with a brand, product or service.

Best Direct Response Campaign
Social Media Marketing Campaign with a purpose to generate leads or directly sell a product or service.

Best Social CRM Campaign
Social Media Marketing Campaign with a purpose to manage and handle customer relationship management for a product or service.

Best Social/Mobile Integrated Campaign
Social Advertising Campaign with a purpose to deliver and leverage the social and mobile media channels for branding or direct response.

Best Integrated Social/Cross Media Campaign
Social Media Marketing Campaign with a purpose to deliver a consistent image/message across media channels for branding or direct response.

Best Social Promotion for a Product Launch
Social Media Marketing Campaign with a purpose to promote a new product or service for branding or direct response.

Best Social Creative
Best Use of the Social Media canvas to deliver a Social creative ad unit or units.

Best Social Branded App
A Social Branded App with a purpose to engage a consumer or user to build a relationship with a brand, product or service.

Best SocialContent/Entertainment App
A Social Content/Entertainbment App with a purpose to engage a consumer or user to build a relationship with a brand, product or service.

Best Social Media Video
Best Use of video to deliver viral content or branded content.

Best Social Community
Best Use of the social web for connection, service, content or branded content.

Best Twitter Branding Campaign
Best Use of Twitter to promote a brand, product, service, content, or branded content.

Best New Social Media Platform
Best new or improved social media platform to deliver content or branded content.

Best Social Media Marketer
Most innovative and forward thinking marketer using the social medium to build brands.

Best Social Media Marketing Agency
Most innovative and forward thinking agency using the social medium to build their clients' brands.

Best Socialized Business -- Enterprise
Most innovative and forward thinking enterprise using the social medium to build their company culture and brands.

Best Socialized Business -- Midsize
Most innovative and forward thinking midsize business using the social medium to build their company culture and brands.

Best Socialized Business -- Small
Most innovative and forward thinking small business using the social medium to build their company culture and brands.

Best in Show
Represents the most outstanding achievement of the year in social media and marketing.