Overview

The SAMMY Awards - Social Advertising, Media and Marketing Awards

The Winners and Finalists of The 2011 SAMMY Awards 

Best Engagement Campaign

WINNER: Deep Focus, Windows Phone 7

Appssavvy, Frito Lay

R&R Partners, Visit Las Vegas

 

Best Engagement Campaign -- B2B (Recognition Award)

Dun & Bradstreet Credibility Corp

Best Branded Social Community

WINNER: Walmart Facebook / R/GA

Del Taco / Doner

Random House Random Buzzers / Affinitive

 

Best Social Community B2B (Recognition Award)

Dun & Bradstreet Credibility Corp

Best Social Location-Based Campaign

 

WINNER: R/GA McCormick Grill Mayor

Best Branded Social Game

WINNER: WildTangent / Levi's

Initiative LIONSGATE "The Expendables"

Random House Random Buzzers / Affinitive

Best Integrated Social/Cross Media Campaign

WINNER: Biggs|Gilmore, Kimberly-Clark, Cottonelle

Moxie, Nickelodeon, Rio

The Glass Agency, Sac Deflated

 

Best Integrated Social/Mobile Integrated Campaign

WINNER: Nike+ GPS / R/GA

Chick-fil-A / Engauge

MEDL Mobile / MEDL Mobile App Incubator

 

 

Best Social Promotion for a Product Launch

WINNER: R/GA, Nike Black Mamba

Biggs|Gilmore, Kellogg Company Crunchy Nut Live

Deep Focus, Windows Phone

 

Best Social Creative

R/GA, Nike Black Mamba

Deep Focus, Windows Phone

R/GA McCormick Grill

 

Best Branded Social Fan Page

Biggs|Gilmore, Kellogg Co., Pop-Tarts

360i, Coca-cola

iSpeech

 

Best Branded Viral Video

The Visionaire Group, LIONSGATE, The Last Excorcism

Biggs|Gilmore, Kimberly-Clark, Cottonelle

Room 214, Linux Foundation

Best Twitter Branding Campaign

WINNER: HBO, True Blood

Rickshaw Bagworks, Bo.It

The NY Times, Paywall

 

Best Social Media Platform Innovation

WINNER: R/GA, Pay w/ a Tweet 

American Express, Your Buzz

Kargo XXL, Ready or Not App 

 

Best Use of Social Media for Social Good

WINNER: Deep Focus, The Goodness Engine

Hill Holiday, Liberty Mutual

R/GA, Armani Drops for Life

 

Best Direct Response Campaign

WINNER: Kellogg Company Pop-Tarts, Biggs|Gilmore

Best Socialized Business - Enterprise

WINNER: Move Inc., Realtor.com

 

Best Socialized Business - Midsize

WINNER: Converseon / IntegraMed

 

Best Socialized Business - Small

WINNER: OwnerIQ, Inc.

 

Best Social CRM Campaign

WINNER: American Express OPEN / YourBuzz

The New York Times

Kellogg's Pop-Tarts, Kellogg Company, Biggs|Gilmore

 

Best Social Listening Strategy

WINNER: Walmart / Converseon

eBay / eBay.com

Best Social Media Marketing Agency

WINNER: R/GA

360i

Deep Focus

 

Best in Show

R/GA, Nike Black Mamba